Seluz

This stand brought two key challenges that tested both our design vision and execution. First, we had to build the entire structure around a 200-year-old living olive tree, ensuring it remained the natural centerpiece without disrupting visitor flow. Every element was shaped to accommodate and highlight the tree. Second, the installation of massive LED walls had to be completed in a very limited timeframe, requiring flawless coordination between technical teams. Despite these demands, the result is a dynamic, immersive space where nature and technology blend effortlessly, with clear zones for interaction, meetings, and product exploration.