ICE Barcelona Exhibition Stand Design

ICE Barcelona Exhibition Stand for Alea. ICE is one of the worlds most influential iGaming exhibitions. In 2026 Alea expanded its stand area significantly.

The entire space was centered around a custom manufactured 3 meter Alea Goddess statue created exclusively for this project. Positioned as the visual focal point of the stand, the sculpture guided visitor movement and established a strong architectural presence. Above it, an 8 meter diameter laminated ring structure was suspended together with 62 custom epoxy elements in orange and red tones, creating a ceiling feature that increased visibility across the exhibition hall.

The stand balanced architectural scale with hospitality focused planning. Nearly thirty seating units and a large central bar supported continuous visitor traffic and encouraged informal meetings. A dedicated VIP area located beneath an illuminated canopy offered a quieter setting for private discussions. The wellness zone, which included an oxygen bar and a hyperbaric chamber, attracted steady attention and contributed to the overall visitor experience.

Technology and media production were integrated into the stand design. A fully equipped podcast studio allowed live broadcasting throughout the event, extending engagement beyond the exhibition floor. Visitors could also interact with a custom game presented on a multi touch circular touchscreen with a secondary overhead display showing live scores. This feature was built within a circular structure placed on a lit platform, improving visibility and reinforcing the architectural language of the stand.

Through the combination of strong spatial design, integrated technology, and well planned meeting areas, the Alea stand created an environment that encouraged interaction, supported business conversations, and ensured a prominent presence within a highly competitive iGaming exhibition.